Why this company FAILED… and what you can learn from it

One of my neighbors shut doors despite high sales!

Often sales volume is considered as the “hidden success key” of business. Many fail to understand that sustainable business is balance of two pillars- Dhanda (Sales) and Galla (Cash flow/ Account Health)  – companies struggle to understand the relationship between both of them and make the mistake of assuming both are one.

The hard truth is that there is no relationship between Dhanda and Galla and never has been.

I have realized that increasing sales volume of a cash starved business will tend to have a negative effect on cash flow and could even cause it to shut its doors. I have seen so many businesses don’t go bust because of lack of sales they go bust because they run out of cash.



Published by: Zeeshan Sajid Amin

Zeeshan Sajid Amin is a Senior Media Professional with proven record of driving better revenues, productivity & profitability for the various companies he worked with. His key expertise Include (& go beyond) : Revenue generation, Ideation, Content, Partnerships & OTT. He has participated in launching major sales campaigns for several leading regional media houses/television channels, including ARY Digital, B4U Aflam, B4U Plus, NEO Cricket, Zee Aflam and Zee Film Hindi, contributing in recent years to multi-million $ revenue generation. Follow him on Linkedin: www.linkedin.com/in/zeeshansamin

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