Death of a nice salesman!


As a culture, we are brought up and trained as people who are always nice.

It’s good to be nice – but being nice is confused with laziness, being on “back foot” or simply not asking for actions.

Or worse in sales world, being nice is mixed with “unwillingness to be insistent and persistent to close the deal”.

The reality is that most of the people put too much significance on being nice and not enough emphasis on getting results…

This can be a serious crime in business!

Pushing through doesn’t make you “not nice” but rather it demonstrates that you understand the effectiveness of your product for the customer! I

f the trick were just to be nice, most of the sales people, would all be doing great. If nice guys finish first, you could be the kind-hearted millionaire next door. The nicest thing you can do for a customer is to make sure they decide and act to get a solution: your product or service.

The word nice comes from Merriam-Webster Collegiate Dictionary is French, and it came from the word foolish, simple, silly, ignorant, and not to know.

Nice guys finish last.

Or perhaps never finish!


Published by: Zeeshan Sajid Amin

Zeeshan Sajid Amin is a Senior Media Professional with proven record of driving better revenues, productivity & profitability for the various companies he worked with. His key expertise Include (& go beyond) : Revenue generation, Ideation, Content, Partnerships & OTT. He has participated in launching major sales campaigns for several leading regional media houses/television channels, including ARY Digital, B4U Aflam, B4U Plus, NEO Cricket, Zee Aflam and Zee Film Hindi, contributing in recent years to multi-million $ revenue generation. Follow him on Linkedin:

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