Who is bigger…customers or investors?

“Keep your customers in priority, always, because once you lose sight of them, you start losing the customers”.

When a business begins, customers and clients are at the topmost priority level.

However, as the business grows and revenue multiplies, founders, management and employees start spending more time in meeting rooms than focusing on customers.

No matter how much you grow, you should always be personally interested in knowing what your customers want and expect from you.

When they speak, you should listen because that’s where you can improvise your product or service and make it marketable.

Over-strategising and rigorous planning can backfire if the end-users i.e. customers are not kept in the loop.

Are you involving your customers in product improvisations or key planning by taking their feedback and listening to them?

A business doesn’t grow from investors’ funds; it grows and prospers from clients.



#CustomerStrategy #SalesStrategy #SalesTips

Published by: Zeeshan Sajid Amin

Zeeshan Sajid Amin is a Senior Media Professional with proven record of driving better revenues, productivity & profitability for the various companies he worked with. His key expertise Include (& go beyond) : Revenue generation, Ideation, Content, Partnerships & OTT. He has participated in launching major sales campaigns for several leading regional media houses/television channels, including ARY Digital, B4U Aflam, B4U Plus, NEO Cricket, Zee Aflam and Zee Film Hindi, contributing in recent years to multi-million $ revenue generation. Follow him on Linkedin: www.linkedin.com/in/zeeshansamin

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