The truth behind “More Sales Force = More Business” mindset…

“Do whatever, I don’t care, you need to hit your sales targets.”

Often sales team in companies are considered living beings with magic sticks.

Companies feel that just hiring someone with a title of ” Sales / Client servicing Executive” is enough for business to start rolling.

I believe this is same as paying monthly membership fee of a health club and feeling that it will help one to lose weight sitting at home.

The cycle of unnecessary pressure starts when managers submit projections to the company without analyzing the market conditions. Once the unrealistic projections are not met, sales people from teams are sacrificed to save position of someone senior who projects the next year’s targets wrong again, and the vicious cycle never stops.

Companies need to have robust KPIs system which evaluates and appreciates performers and weeds out non-performers – this needs to be complimented by senior management staff trained to increase their efficiency to forecast accurately along with a robust training , motivation , innovation and solid road map for the sales team.

People are never replaceable and sales is the best job in the world if done right!



Published by: Zeeshan Sajid Amin

Zeeshan Sajid Amin is a Senior Media Professional with proven record of driving better revenues, productivity & profitability for the various companies he worked with. His key expertise Include (& go beyond) : Revenue generation, Ideation, Content, Partnerships & OTT. He has participated in launching major sales campaigns for several leading regional media houses/television channels, including ARY Digital, B4U Aflam, B4U Plus, NEO Cricket, Zee Aflam and Zee Film Hindi, contributing in recent years to multi-million $ revenue generation. Follow him on Linkedin:

Categories UncategorizedLeave a comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s