“My product / service is the number 1, you must buy from us”
Often sales reps forget that clients are not sitting to take care of their targets but to take care of their objectives.
Hence, every project, every sales pitch and every meeting has to be individually customized for clients.
Sale happens when solution is relevant and targets their consumers. It does not happen when a sales rep just goes and asks for monies or by calling somebody a zillion times.
How are you selling your product?