How are you approaching your customers?

Don’t hire a business development team or member for blind product pitching, because it will dent your reputation.

Sending template-based messages or emails won’t produce desired results.

Instead, focus on building relationships and initiating conversations by adding value through relevant content.

Shift from the mindset of just “making a sale” to equipping clients with enough information, building trust and letting them to buy. Once trust is built, introduce the product strategically and explain how it can solve their problems.

People are more likely to buy a product or service when they possess optimum information about it before buying.

How are you approaching your customers?

Are you bombarding their inboxes with copy-paste messages or instead focusing on building relationships?

Drop your thoughts in the comment section below.



Published by: Zeeshan Sajid Amin

Zeeshan Sajid Amin is a Senior Media Professional with proven record of driving better revenues, productivity & profitability for the various companies he worked with. His key expertise Include (& go beyond) : Revenue generation, Ideation, Content, Partnerships & OTT. He has participated in launching major sales campaigns for several leading regional media houses/television channels, including ARY Digital, B4U Aflam, B4U Plus, NEO Cricket, Zee Aflam and Zee Film Hindi, contributing in recent years to multi-million $ revenue generation. Follow him on Linkedin:

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