Are you earning Fake Money?

Once upon a time a loser said “ Money saved is money earned!”

As per a recent study done by Forbes, One of the biggest reasons for start-ups to fail is Cash Flow.

More often this happens when founders/managers/top management confuse ” Real Money ” with “Fake Money”.

I classify “Fake Money” as: (a) Sale without collection and (b) Saved Money which is also considered as revenue or “Money Earned” .

My Take # 1 : Money saved is JUST salt earned.

My Take # 2 : Money spent right & Revenue secured in account is your real worth of the company. This is true definition of ” Real Money ” or Money Earned “

It is never about toplines or middle lines in business .

The absolute bottom lines and ” Real Money “is what thrives your business.

Agree?

#GallaVichaar

#business #sales #cashflow #startups

Published by: Zeeshan Sajid Amin

Zeeshan Sajid Amin is a Senior Media Professional with proven record of driving better revenues, productivity & profitability for the various companies he worked with. His key expertise Include (& go beyond) : Revenue generation, Ideation, Content, Partnerships & OTT. He has participated in launching major sales campaigns for several leading regional media houses/television channels, including ARY Digital, B4U Aflam, B4U Plus, NEO Cricket, Zee Aflam and Zee Film Hindi, contributing in recent years to multi-million $ revenue generation. Follow him on Linkedin: www.linkedin.com/in/zeeshansamin

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