The biggest challenge of OTT platforms today

The biggest challenge of OTT platforms today is:

Monetization!

Most of the platforms are still struggling for profits because they are not able to strike balance between:

1) Needs of end user – Content Strategy

2) Revenue model of platform – AVOD, SVOD, Freemium?

3) Right solutions to advertisers – what will entice them to spend?

#GallaVichaar

#ott #monetization #digitaltransformation #marketing

Published by: Zeeshan Sajid Amin

Zeeshan Sajid Amin is a Senior Media Professional with proven record of driving better revenues, productivity & profitability for the various companies he worked with. His key expertise Include (& go beyond) : Revenue generation, Ideation, Content, Partnerships & OTT. He has participated in launching major sales campaigns for several leading regional media houses/television channels, including ARY Digital, B4U Aflam, B4U Plus, NEO Cricket, Zee Aflam and Zee Film Hindi, contributing in recent years to multi-million $ revenue generation. Follow him on Linkedin: www.linkedin.com/in/zeeshansamin

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