Video – Are we accepting the importance of Data?

“Zeeshan, at our retail stores, we close more than half million transactions per month, we have so much of data but we don’t know what needs to be done with it.”

This is not the first time I was hearing this from client!

Unfortunately, many companies sitting on gold mine of data still believe using their data to send email and sms blasts is the most “effective & optimum ” way of using it.

Industry’s hesitance to admit the importance of BigData, Machine Learning, Data Analytics and Data Visualization today is same as acceptance of digital before 15 years and effectiveness of mobile just before 5-7 years.

The leading MBUs and Advertising Agencies will soon need dedicated teams with experts specialized in Data Analytics to serve clients better. The same curve which we all witnessed with explosion of digital.

Companies who will be the first to learn, unlearn and relearn , will reap the benefits.

“Data do not give up their secrets easily. They must be tortured to confess.” Unknown

Agree?

#GallaVichaar

#businessturnaround #datascience #bottomlineimprovement #artificialintelligence

Published by: Zeeshan Sajid Amin

Zeeshan Sajid Amin is a Senior Media Professional with proven record of driving better revenues, productivity & profitability for the various companies he worked with. His key expertise Include (& go beyond) : Revenue generation, Ideation, Content, Partnerships & OTT. He has participated in launching major sales campaigns for several leading regional media houses/television channels, including ARY Digital, B4U Aflam, B4U Plus, NEO Cricket, Zee Aflam and Zee Film Hindi, contributing in recent years to multi-million $ revenue generation. Follow him on Linkedin: www.linkedin.com/in/zeeshansamin

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