7Days7SalesTips – # 1 – Customer Experience

Like Warby Parker, you should also be committed towards society, however, it shouldn’t come first.

Warby Parker is an eye-glasses retailer, selling products through online mode & retail locations.

Ever since it started, the team was committed to improving lives of the society.

So, on front page of the website, they wrote their social mission, “Buy a pair, give a pair”, where company would donate a pair of glasses to needy ones, for each pair bought by the customers.

Warby Parker’s team thought it would impress the customers. However, no one turned up to buy eye-glasses, because of the social initiative.

Why?

Social initiative impresses people, but it can’t impact a customer’s purchasing decision.

Warby Parker changed its strategy and focused on style and fit of sunglasses.

It ensured that customers got full value for the money they spent, and that’s when the sales grew.

What’s the tip?

A company should be committed towards society, however, customer experience should be enhanced besides improving the quality of products and services to convince people to buy.

What are you focusing more on – social causes or customer experience?

Drop your valuable comments in the section below.

#GallaVichaar

#7Days7SalesTips #SalesTips #CustomerExperience

Published by: Zeeshan Sajid Amin

Zeeshan Sajid Amin is a Senior Media Professional with proven record of driving better revenues, productivity & profitability for the various companies he worked with. His key expertise Include (& go beyond) : Revenue generation, Ideation, Content, Partnerships & OTT. He has participated in launching major sales campaigns for several leading regional media houses/television channels, including ARY Digital, B4U Aflam, B4U Plus, NEO Cricket, Zee Aflam and Zee Film Hindi, contributing in recent years to multi-million $ revenue generation. Follow him on Linkedin: www.linkedin.com/in/zeeshansamin

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