7Days7SalesTips – # 6 – Have strong roots before you upsell!

Secure your customers before expanding your product offerings.

Many companies launch a lot of products in the beginning, without focusing on building a customer base.

However, if you look around, any successful company invests in building trust and loyalty among customers first, based on a core product.

WeWork, the leading co-working space, has become an entire ecosystem.

They have launched micro-apartments, acquired a coding academy and opened a fitness studio.

However, initially, WeWork solely focused on serving members with high-quality co-working services.

Once they won trust and loyalty of their members, WeWork started expanding and launched new products which were heartily accepted.

People pay what WeWork desires to charge because they trust the company’s intentions and work approach.

What’s the tip?

Instead of focusing on selling more kinds of products, companies and startups should strive to build sustainable customer relationships in the initial period.

When you make loyal customers, you can literally sell them anything in this world.

Want to focus on building sustainable relationships with customers? Keep following #7Days7SalesTips


#SalesStrategy #CustomerAcquisition #ProductSelling #SalesLearning #ProductExpansion

Published by: Zeeshan Sajid Amin

Zeeshan Sajid Amin is a Senior Media Professional with proven record of driving better revenues, productivity & profitability for the various companies he worked with. His key expertise Include (& go beyond) : Revenue generation, Ideation, Content, Partnerships & OTT. He has participated in launching major sales campaigns for several leading regional media houses/television channels, including ARY Digital, B4U Aflam, B4U Plus, NEO Cricket, Zee Aflam and Zee Film Hindi, contributing in recent years to multi-million $ revenue generation. Follow him on Linkedin: www.linkedin.com/in/zeeshansamin

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