Importance of Story Telling in business!

What does attract you to a gym – posters of sculpted men and women or realisation that fitness is important?

Goodlife Fitness is the largest health club company in Canada with over 300 locations across the country.

If you see around the company’s marketing videos and collaterals, you won’t find any bodybuilders being shown up there.

Instead, the company educates people and tells them how important is to take better care of oneself.

It has launched several initiatives like “Live Your Good Life”, #SexySmartStrong and #ChangeYourStory.

There, Goodlife Fitness features people from real life who have been exercising to keep themselves fit and healthy.

It encourages the viewers to get inspired so they can think of taking care of themselves.


People, in numbers, are joining Goodlife Fitness every day to improve their lives and become physically fit.

What’s the tip?

Storytelling can help you achieve unimaginable targets and success because it connects your business to its prospective customers.

When you talk to people about things which affect their daily lives, they listen, analyse and respond.

How are you connecting to your targeted audience? Has storytelling played a crucial role?


#storytelling #GoodLifeFitness #growthhacking #differencemaker

Published by: Zeeshan Sajid Amin

Zeeshan Sajid Amin is a Senior Media Professional with proven record of driving better revenues, productivity & profitability for the various companies he worked with. His key expertise Include (& go beyond) : Revenue generation, Ideation, Content, Partnerships & OTT. He has participated in launching major sales campaigns for several leading regional media houses/television channels, including ARY Digital, B4U Aflam, B4U Plus, NEO Cricket, Zee Aflam and Zee Film Hindi, contributing in recent years to multi-million $ revenue generation. Follow him on Linkedin:

Categories UncategorizedLeave a comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s