How to fire your CEO when company is declining?

How recessionary market & low oil prices are NOT only the reasons for decline in your business.

Any business thrives on the following:

1) Motivation level of your managers

2) Complete understanding of industry’s landscape

3) Ability to consistently innovate strategies which bring tangible value to clients.

4) Maintaining balance of Revenue and Cash Flow

When the market gets tough & business declines, company needs a CBO than a CEO!

Confused what CBO means?

Chief Belief Officer (CBO) – A CEO who inspires his team to believe in the vision where the company is headed.

Cause of declining revenue is much beyond “low oil prices” or being in “recessionary” market.

It’s more of an innovation and “re-learning” problem!

During the turnaround process, the first priority of the CEO should be to resume the trust of employees & work towards ideas which can genuinely deliver value for clients.

Take calls which are in benefit for whole as compared to benefitting a few.

Innovating & taking tough calls is extremely painful but can help bring back the revenue on track.

AND improved revenue can restore team’s confidence.

Which in turn impacts positively on growth irrelevant to any market conditions.



#Turnaround #EmployeeMotivation #Employees #oil #transformation

Published by: Zeeshan Sajid Amin

Zeeshan Sajid Amin is a Senior Media Professional with proven record of driving better revenues, productivity & profitability for the various companies he worked with. His key expertise Include (& go beyond) : Revenue generation, Ideation, Content, Partnerships & OTT. He has participated in launching major sales campaigns for several leading regional media houses/television channels, including ARY Digital, B4U Aflam, B4U Plus, NEO Cricket, Zee Aflam and Zee Film Hindi, contributing in recent years to multi-million $ revenue generation. Follow him on Linkedin:

Categories UncategorizedLeave a comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s