Story of a Business Owner, KPIs and his obsession with firing…

Story of a Business Owner, KPIs and his obsession with firing…

We need your help to restructure our team.

> Please explain more, what do you mean?

We need to get rid of our non-performing talent.

> Ok, do you have any performance management system?

No, we trust our employees.

> Then why don’t you trust that they are doing their best , may be market is not supporting and your product needs to get better?

Our competitors with same product and services are doing way better.

> Your HR must apply KPIs

Sorry we cannot !

> I understand – may I know what you think is the most important stakeholder influencing your business growth?


> Wrong- Motivated & Productive people

Can you please explain, Zeeshan?

> It is must for any organisation to understand and recognise, Quantitatively & Qualitatively , the talent who “really” does the job & gets the work done. This helps and ensures the important people are rewarded on the right time. While setting standards for weak-performers.

But we have weekly breakfasts, a pool table, & we pay really well!

> That is for everyone, how are you differentiating, recognising & motivating your performers?

Sounds good, let us implement a KPIs system before we take any steps of restructuring.



Published by: Zeeshan Sajid Amin

Zeeshan Sajid Amin is a Senior Media Professional with proven record of driving better revenues, productivity & profitability for the various companies he worked with. His key expertise Include (& go beyond) : Revenue generation, Ideation, Content, Partnerships & OTT. He has participated in launching major sales campaigns for several leading regional media houses/television channels, including ARY Digital, B4U Aflam, B4U Plus, NEO Cricket, Zee Aflam and Zee Film Hindi, contributing in recent years to multi-million $ revenue generation. Follow him on Linkedin:

Categories UncategorizedLeave a comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s