Why spending thousands at time does not drive marketing?

“I’ve spent thousands but my marketing is not working…”

What kind of marketing have you done?

“I created many ads & spent thousands on getting them published & promoted. I also started multiple social media campaigns, but nothing worked…”

Okay. And what did you talk about in these ads and campaigns?

“Our product obviously.”

What about the products?

“We explained the features of our products & also introduced new, competitive prices. We offered unique prizes for our social media campaigns too.”

What else?

“That’s it. What else is there to talk about?”

It’s simple. This didn’t work because your campaigns and content were SELLING the product. NOT MARKETING it!

“Wait, they are the same. What do you mean?”

Marketing is not selling.

Marketing is communicating the experience that your product provides.

“What’s different?”

When you market, you give an impression of the perceived experience of your product.

Don’t just sell products through marketing.

Communicate the experience what your products are about to deliver!

Experience is what makes a commodity different from Brand!

What does marketing means for you?


#marketing #workdifferent #digitalmarketing

Published by: Zeeshan Sajid Amin

Zeeshan Sajid Amin is a Senior Media Professional with proven record of driving better revenues, productivity & profitability for the various companies he worked with. His key expertise Include (& go beyond) : Revenue generation, Ideation, Content, Partnerships & OTT. He has participated in launching major sales campaigns for several leading regional media houses/television channels, including ARY Digital, B4U Aflam, B4U Plus, NEO Cricket, Zee Aflam and Zee Film Hindi, contributing in recent years to multi-million $ revenue generation. Follow him on Linkedin: www.linkedin.com/in/zeeshansamin

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