“Move the wand and improve the sales”

“Move the wand and improve the sales”

Often, the sales team is considered to be a group of humans with magic wands.

Companies think that hiring someone with the title of ‘Sales/ Client Servicing Executive’ is enough for a business to start rolling.

The cycle of unnecessary pressure starts when Managers submit projections to the company without analysing the market conditions.

When the unrealistic projections are not met, salespeople from the teams are sacrificed to save the position of someone senior.

Then that senior person projects wrong targets for the next year, keeping the cycle running.

How can this problem be solved?

Companies need to have robust Key Performance Indicator (KPI) systems to evaluate and appreciate performers and weed out non-performers.

This needs to be complemented by senior management staff trained to project realistic numbers, consistently innovate and be able to build a solid roadmap for the Sales teams.

“The only thing worse than training your employees and having them leave is not training them and having them stay.” –Henry Ford, Founder of Ford Motor Company

Do you agree?


#nonstoplearning #salescoaching

Published by: Zeeshan Sajid Amin

Zeeshan Sajid Amin is a Senior Media Professional with proven record of driving better revenues, productivity & profitability for the various companies he worked with. His key expertise Include (& go beyond) : Revenue generation, Ideation, Content, Partnerships & OTT. He has participated in launching major sales campaigns for several leading regional media houses/television channels, including ARY Digital, B4U Aflam, B4U Plus, NEO Cricket, Zee Aflam and Zee Film Hindi, contributing in recent years to multi-million $ revenue generation. Follow him on Linkedin: www.linkedin.com/in/zeeshansamin

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