A growth hack which helped me increase my prices x 25 times…
2004, I used to work as a freelance IT support.
I used to charge 10 dirhams ($2.5) for my services for a single machine maintenance.
Then one day, I went to a supermarket in a posh locality of Dubai.
I saw many ads / posters there promoting different services.
None were similar to my services.
I spoke to attendant & the next day, I placed a poster mentioning my services & contact details.
Within a few days, I closed my first deal in that posh locality:
For 250 dirhams ($ 68) !
10 dirhams to 250 dirhams… that was 25 times my usual fee!
The first time I thought it was a fluke or magic…
But then I received another call.
Closed another deal!
I remember closing 3 deals for 250 dirhams first month…
I later realized:
1) I marketed my services in an area where freelancers like me were limited.
2) Due to good service, I started getting a lot of enquiries through word of mouth. Clients calling me were already sold on my rates before speaking!
3) Clients in this locality had better spending power.
👉 In a nutshell, I was prospecting better👈
That’s when I realized how important prospecting is…
Are your sales numbers down?
Are you prospecting right?