7Days7SalesTips – # 5 – Understand the pains of your customer!

Let your sales team bear the same pains & face the similar problems which your customers might be facing.

HubSpot is a leading developer and marketer of software products for inbound marketing and sales.

Founded in 2006, it has gained over 56,500 customers. HubSpot is currently valued at $6.5 billion.

Do you know one of the significant mantras behind HubSpot’s successful sales strategy?

Hands-on training to the sales representatives before they begin selling.

Yes, HubSpot has developed a training program under which the sales representatives have to make their own website and blog and drive traffic to it.

This exercise helps them in understanding problems a potential client may be facing while doing similar task.

Today, most companies hire sales representatives and let them start selling without any training or prior education.

It results in a lack of understanding between a customer and a sales representative, which leads to loss of customer and business.

If your sales team knows the pains of customers, it can portray the product as problem-solver besides answering other queries of the customers.

Are you training your sales team adequately? How does the training programme in your organisation look like?



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