How micromanagement kills your business?

“My boss keeps a track of my lunch schedule and starts interrogating if I am late by even 5 minutes to return to my desk”, an employee told his grievance during a recent session.

He has to mail his boss before leaving for lunch, and the timer starts then.

If he doesn’t return in 30 minutes, he finds his boss standing at his desk wondering why is he late.

Several business owners and senior leaders try to control everything. They are fearful of their employees mis-utilising the resources and don’t trust them much.

However, this ‘action of controlling everything” or mismanagement can ruin your business, faster than you realise.


A business or company is only as good as its employees.

If they feel suffocated because of consistent monitoring, they may not work freely, which hampers productivity and creativity.

Employees don’t share their ideas, because of lack of confidence or fear of getting ignored.

What’s the solution?

Avoid micromanagement, and give your employees autonomous power to act, think and work.

When you give them more authority, it motivates them to do well, and utilise resources optimally.

Are you giving your employees enough autonomy to work?

How have been the results so far? Let me know in the comment section.



Content is King! Always…

My client thought he was being cheated by his media buying agency.

I was recently called by owner of a SME for a consultation session.

He opened up his excel sheet and said ” Zeeshan, being a 3 year old company we spend a lot on media buying. Our budgets are quite sufficient and handled by one of the leading MBUs.

But we are not getting the required sales, infact the impact on sales is almost ZERO, despite excellent pre and post analysis submitted by our agency.

Is our agency cheating us?”

I looked at his budgets, media selection and analysis of his campaign . Everything looked right until I asked to see his creatives.

I got whats wrong.

His creatives and content strategy!

1) The content was irrelevant to his TG
2) Digital creatives had no call to action

(Inbox me if you want to know what more was wrong)

Above all his creatives and content were done by two fresh graduates whose only skills were Photoshop .

Without solid content strategy, millions spent on media are waste.

I asked him to do few tweaks in content and run a quick CPL campaign for 2 days and let me know the results.

Fast forward today, I have a happy client.

Media business is business of attention.


Content is what drives attention.


#BusinessIntelligence #contentisking

Death of a nice salesman!


As a culture, we are brought up and trained as people who are always nice.

It’s good to be nice – but being nice is confused with laziness, being on “back foot” or simply not asking for actions.

Or worse in sales world, being nice is mixed with “unwillingness to be insistent and persistent to close the deal”.

The reality is that most of the people put too much significance on being nice and not enough emphasis on getting results…

This can be a serious crime in business!

Pushing through doesn’t make you “not nice” but rather it demonstrates that you understand the effectiveness of your product for the customer! I

f the trick were just to be nice, most of the sales people, would all be doing great. If nice guys finish first, you could be the kind-hearted millionaire next door. The nicest thing you can do for a customer is to make sure they decide and act to get a solution: your product or service.

The word nice comes from Merriam-Webster Collegiate Dictionary is French, and it came from the word foolish, simple, silly, ignorant, and not to know.

Nice guys finish last.

Or perhaps never finish!


“Zeeshan, I can fire you NOW!”

“Zeeshan, I can replace all of you in a jiffy!”

Said one of my bosses pointing towards me and my team, once upon a time.

Fast forward today, after literally scanning at least a few 100 CVs , I can say with confidence that finding right talent costs an arm and a leg, the least.

I define right talent as combination of right attitude and passion – a little bit of skills added to this mix makes a killer combination.

To all managers who say this …you are mistaken and insecure!

And coming back to the meeting, instead of whining and crying, I resigned from my job within few days for a way better profile.

Sooner or later, the right talented people always find takers in the market – the key is consistent self-analysis and asking yourself ” Am I contributing enough towards the growth of the company?”




#trustyourself #behonest #workdifferent

Zeeshan, my job sucks!

“Zeeshan, my job sucks”I have seen so many people complaining about bad bosses, bad jobs etc -Though it is an undeniable fact that such people and companies exist but most of the times its the unusual / unrealistic expectations of employees which trigger negative thoughts.I wish more people start asking to themselves, ” Am I contributing enough to my company??”Earn your salt and do the best. If this company does not take care of you, someone else will.But noone will be willing to hire a negative energy garbage bag!#Gallavichaar

Is Saudi’s recession a reality?

Call me an optimist but working closely in Saudi market since 8 + years  and being in the region for 35 years ( by birth ) , I can say with lot of confidence that Saudi is the most misunderstood market of GCC. The one main reason for the same is people predicting future outlook & economy of Saudi Arabia are most of the times neither based there nor ever visited that place.

Saudi was never in severe recession as you see most of the times predicted by the “experts” – there was undoubtedly a slow down, due to unfortunate decline of oil prices and few other geo-political reasons, the spending pattern went to a ” Bit Cautious” . To make it simple for people to understand, I often quote the example of an employed person living with his family and getting a salary of USD 20 per month. His expenses are USD 10 and remaining are his savings. He continues to enjoy his life for many years until one day his salary is reduced to USD 10 which is just barely meeting his expenses with no more savings possible. Hence there will be a bit of pressure on the wife to cut down the luxury expenses until things settle down.

The other reason for the panic is that this was literally the first time Saudi witnessed a slow down and hence companies and organisations were never ready to react.

The major contributing factor to  Saudi’s slow down was more of a “mental chaos” created by critics and media –  the locals ( Saudi Nationals) went to ” Bit Cautious” mode in terms of spending due to various rumors and government’s policy to control the “luxury expenses”.

At present, the global Geo-political situation, positive progress in US-KSA relationship, improved oil prices, announcement of re-reinstatement of public sector’s bonuses along with aggressive & young leadership has already started to stabilize the ‘mental recession’ and increase consumer confidence and spending. My personal interaction with few of the major retailers in the country confirms that the trend is consistently improving since Q4 of 2018 with first month of 2019 having improvement over 2018.

Early Ramadan in 2019 along with improved confidence will see more stability in 2019 which will be perceived as growth. This will help H1 in 2019 to perform better, increasing confidence of the corporate sector to loosen further their spending and payments flow which was paused for past many months.

KSA due to its local dense population will always be the least affected market in GCC when it comes to expat migration. I understand that the increased visa taxes may be burden to people but once the Salary gets cut ( which is the earning of country) it is must to control ‘ Luxury expenses’ and create more ways of generating revenue. Saudi Arabia is still one of the most affordable countries to stay in the region , with excellent infra structure, affordable lifestyle, accessible health & schooling and extremely reasonable house rents.

I hope critics of increased visa fee look at the positive side of the benefits : more money generated will help government do more spending on infra structure and create better environment to attract foreign investments. As a result this will only help the Kingdom’s economy to grow and help all stake holders. For all these years, government was kind enough to spend from their savings but with reduced income, it is getting important to sustain country and it is extremely fair to expect everyone to contribute.

Overall this stability of spending along with inflation will at least result 5-7%  growth by end of the year. What Saudi is witnessing now is nothing new but a transition to much more matured market.

Sell me this Pen!

If you are involved in a startup, you must know how to sell.


And if you are in position of power in a start up project you must create an atmosphere where you have NO support staff. Every one needs to be contributing to the bottom lines some how, tangibly. This has been one of our biggest success reasons at B4U Dubai.

If you want to know what is one shortcut or secret recipe to get client’s attention. Well, sales is done when you know the consumers interacting with the client’s product.

Make sure you know the customer’s customers before you open your mouth in front of him. I know its hard but anything worth having comes at a cost – the cost here is the intensive research which you will do before meeting with client.

When your pitch is about consumers interacting with your clients products, you can sit back and relax the magic to happen in front of you.

I have seen it happening so many times…

I love sales 🙂

oming Home Series

Are we in need of a “Start-up School” ?

Why 9 out of 10 new businesses fail?

Despite Investors consistently pouring investments in Startups , unfortunately there is no reputed Business Training for Investors, founders and employees, teaching hard realities about what getting involved with new businesses is all about.

Investing monies and running businesses are different skills all together.

An investor cannot assume that because he has the monies, he can have better understanding of business and vice-versa.

As per Forbes and Statista, 9 out of 10 businesses fail.

This is because a start-up needs a special mindset and attitude.

Startups are more about resourcefulness than resources.

Its more about that attitude of working till the job gets done not till the clock ticks 5.


Will the next generation be called ” Salaried Entrepreneurs” or Gen Z?

  • Baby Boomers:
  • Generation X:
  • Millennials or Gen Y: B
  • Gen Salaried Entrepreneurs???

With influx of funds and everybody trying to raise monies, are we going to witness a generation of  ” Salaried Entrepreneurs”?

Making money is an art, and if the trend of consistently pouring in investor’s money in businesses and making losses is not stopped, I wonder where this will take us.

Are we looking at an era where there will be no self-made entrepreneurs?

Are we entering into an era where entrepreneurship will also become a paid job?

In my view, scrutiny should be increased on funding as already the investor’s money is termed and treated as “Free Money”. A good start would be if Entrepreneurs are not able to recover the projected monies in timelines, it should be treated as loan with prevailing interest rates.

Making money in business is a skill which does not always require money, first.