“Zeeshan, I can fire you NOW!”

“Zeeshan, I can replace all of you in a jiffy!”

Said one of my bosses pointing towards me and my team, once upon a time.

Fast forward today, after literally scanning at least a few 100 CVs , I can say with confidence that finding right talent costs an arm and a leg, the least.

I define right talent as combination of right attitude and passion – a little bit of skills added to this mix makes a killer combination.

To all managers who say this …you are mistaken and insecure!

And coming back to the meeting, instead of whining and crying, I resigned from my job within few days for a way better profile.

Sooner or later, the right talented people always find takers in the market – the key is consistent self-analysis and asking yourself ” Am I contributing enough towards the growth of the company?”




#trustyourself #behonest #workdifferent


Zeeshan, my job sucks!

“Zeeshan, my job sucks”I have seen so many people complaining about bad bosses, bad jobs etc -Though it is an undeniable fact that such people and companies exist but most of the times its the unusual / unrealistic expectations of employees which trigger negative thoughts.I wish more people start asking to themselves, ” Am I contributing enough to my company??”Earn your salt and do the best. If this company does not take care of you, someone else will.But noone will be willing to hire a negative energy garbage bag!#Gallavichaar

Is Saudi’s recession a reality?

Call me an optimist but working closely in Saudi market since 8 + years  and being in the region for 35 years ( by birth ) , I can say with lot of confidence that Saudi is the most misunderstood market of GCC. The one main reason for the same is people predicting future outlook & economy of Saudi Arabia are most of the times neither based there nor ever visited that place.

Saudi was never in severe recession as you see most of the times predicted by the “experts” – there was undoubtedly a slow down, due to unfortunate decline of oil prices and few other geo-political reasons, the spending pattern went to a ” Bit Cautious” . To make it simple for people to understand, I often quote the example of an employed person living with his family and getting a salary of USD 20 per month. His expenses are USD 10 and remaining are his savings. He continues to enjoy his life for many years until one day his salary is reduced to USD 10 which is just barely meeting his expenses with no more savings possible. Hence there will be a bit of pressure on the wife to cut down the luxury expenses until things settle down.

The other reason for the panic is that this was literally the first time Saudi witnessed a slow down and hence companies and organisations were never ready to react.

The major contributing factor to  Saudi’s slow down was more of a “mental chaos” created by critics and media –  the locals ( Saudi Nationals) went to ” Bit Cautious” mode in terms of spending due to various rumors and government’s policy to control the “luxury expenses”.

At present, the global Geo-political situation, positive progress in US-KSA relationship, improved oil prices, announcement of re-reinstatement of public sector’s bonuses along with aggressive & young leadership has already started to stabilize the ‘mental recession’ and increase consumer confidence and spending. My personal interaction with few of the major retailers in the country confirms that the trend is consistently improving since Q4 of 2018 with first month of 2019 having improvement over 2018.

Early Ramadan in 2019 along with improved confidence will see more stability in 2019 which will be perceived as growth. This will help H1 in 2019 to perform better, increasing confidence of the corporate sector to loosen further their spending and payments flow which was paused for past many months.

KSA due to its local dense population will always be the least affected market in GCC when it comes to expat migration. I understand that the increased visa taxes may be burden to people but once the Salary gets cut ( which is the earning of country) it is must to control ‘ Luxury expenses’ and create more ways of generating revenue. Saudi Arabia is still one of the most affordable countries to stay in the region , with excellent infra structure, affordable lifestyle, accessible health & schooling and extremely reasonable house rents.

I hope critics of increased visa fee look at the positive side of the benefits : more money generated will help government do more spending on infra structure and create better environment to attract foreign investments. As a result this will only help the Kingdom’s economy to grow and help all stake holders. For all these years, government was kind enough to spend from their savings but with reduced income, it is getting important to sustain country and it is extremely fair to expect everyone to contribute.

Overall this stability of spending along with inflation will at least result 5-7%  growth by end of the year. What Saudi is witnessing now is nothing new but a transition to much more matured market.

Racism at work place…

” I get paid less because of my nationality…”




If yes, then you are the one responsible for the same.

Starting as an office boy in 2004 – fast forward today, I am privileged to be associated with the most prestigious organisations in region and I never ever faced any racism, EVER.

People often confuse India VS Pakistan cricket rivalry with business world.

Hard Fact # 1: Corporate world and businesses are only about the value and attitude you bring on the table.

Hard Fact # 2: Any kind of inequality & racism in business world exists only if you WANT to see it. Hustle and gratitude can even-out any playing field.

And I literally mean ANY playing field.

So next time you feel that you are ignored because of your nationality, race, religion or gender, please analyse how much of hardwork you are putting to EVEN-OUT the playing field.


Big Data and its “Big Impact”​ on businesses

Knowledge of Big Data, Machine Learning and Artificial Intelligence is the trump card in business relevance

Gone are the days when data was unstructured with no relevance, and the business owners would rely only on the customer choices and on the irregular information gathered – data was small then and the business owners had to rely on logical reasons & gut to implement strategies and lure customers – today the new DNA is in place and business projections are taking a paradigm shift.

Business is today moving into the understanding of less stress over business challenges ( which they face now) as business forecasts are more predictable thanks to the knowledge and application of big data, machine learning and artificial intelligence

With the right use of new technology, data scientists can help improve business’s ability to: –

1.   Ability to forecast future events with high level of precision

2.   Ability to take decisions with minimum chances of errors

The small grocery store down the corner of a street will now be able to smart sell and keep his customers happy by connecting with them exactly when there is a need. People will be able to live longer as biologists can utilize the latest machine learning algorithms to produce robust risk prediction and environment factors to predict important health-related outcomes as in the case with www.23andme.com which will impact an increase of average life-span of people.

Improvement in average age of consumers will drastically impact the way targeting happens in advertising. So far the core audience for marketers has traditionally been 20 – 44 but in couple of years this will result in birth of another core audience, which I believe would be in a range of 45 – 65 – these will be adults who will have more affluent incomes and health to enjoy luxuries.

The world is now awash in data and we can see consumers in a lot clearer ways. ~ Max Levchin, PayPal co-founder.

Soon the passive players will not survive due to the Big Impact which businesses are going to witness.

About the author

Zeeshan Sajid Amin is a millennial leadership executive equipped with the essence of change and proven record of implementing strategies , often beyond MBA books, with focus on bottom lines . Find out more on www.zeeshansajidamin.com

Scaling-up businesses don’t necessarily means more expenses…

“The strategy this year to increase business is to hire more sales / account managers”.

A statement frequently heard in yearly projection meetings with a very high rate of failure.

Many #businesses don’t invest and focus on creating right resource management #strategy and fall into trap of thinking “More people mean more business”.

This strategy often results in hire and fire #culture as when #companies are #overstaffed, during tough times, the first sword falls on employees.

Solution: Adopting the right #mindset .

Mindset #1 – Understanding that there are no businesses existing with “All the required ” resources – as no matter what few #MBA books may teach, running a business with dedicated resource for each job does not make business sense in the real world.

Mindset #2- Businesses, specially startups, are more about resourcefulness than resources.

Mindset #3- The notion of #hiring best talent does not exist in the real world. #Managers & #organisations must shift #focus to find the “Right People” and then make the best out of them by training & innovation .

Watch my video here:-


Like if you agree!

Sell me this Pen!

If you are involved in a startup, you must know how to sell.


And if you are in position of power in a start up project you must create an atmosphere where you have NO support staff. Every one needs to be contributing to the bottom lines some how, tangibly. This has been one of our biggest success reasons at B4U Dubai.

If you want to know what is one shortcut or secret recipe to get client’s attention. Well, sales is done when you know the consumers interacting with the client’s product.

Make sure you know the customer’s customers before you open your mouth in front of him. I know its hard but anything worth having comes at a cost – the cost here is the intensive research which you will do before meeting with client.

When your pitch is about consumers interacting with your clients products, you can sit back and relax the magic to happen in front of you.

I have seen it happening so many times…

I love sales 🙂

oming Home Series

Are we in need of a “Start-up School” ?

Why 9 out of 10 new businesses fail?

Despite Investors consistently pouring investments in Startups , unfortunately there is no reputed Business Training for Investors, founders and employees, teaching hard realities about what getting involved with new businesses is all about.

Investing monies and running businesses are different skills all together.

An investor cannot assume that because he has the monies, he can have better understanding of business and vice-versa.

As per Forbes and Statista, 9 out of 10 businesses fail.

This is because a start-up needs a special mindset and attitude.

Startups are more about resourcefulness than resources.

Its more about that attitude of working till the job gets done not till the clock ticks 5.


Will the next generation be called ” Salaried Entrepreneurs” or Gen Z?

  • Baby Boomers:
  • Generation X:
  • Millennials or Gen Y: B
  • Gen Salaried Entrepreneurs???

With influx of funds and everybody trying to raise monies, are we going to witness a generation of  ” Salaried Entrepreneurs”?

Making money is an art, and if the trend of consistently pouring in investor’s money in businesses and making losses is not stopped, I wonder where this will take us.

Are we looking at an era where there will be no self-made entrepreneurs?

Are we entering into an era where entrepreneurship will also become a paid job?

In my view, scrutiny should be increased on funding as already the investor’s money is termed and treated as “Free Money”. A good start would be if Entrepreneurs are not able to recover the projected monies in timelines, it should be treated as loan with prevailing interest rates.

Making money in business is a skill which does not always require money, first.