The biggest of the brands in the world are masters of understanding the local consumer sentiments.
For instance, recently Google took advantage of using a YouTube star to promote their search ads in India.
The below is a real clip of ‘Dancing uncle’ which went viral and was used by Google in ad.
With this fantastic initiative, Google proved it once again that:-
1. Leaders always lead from the front. They can see what many others cannot!
2. You don’t need millions to engage with your audience
3. Content, Content and content – Content is king!
Here is the link to watch the video:
https://www.youtube.com/watch?v=QtmN3wbgyF4
Agree?
#GallaVichaar
#Google #youtube #marketingstrategy #contentstrategy
