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Cash flow and Sales are two different animals

When I started my business,
It so happened once in the early days,
We got a yearly retainer contract,
And on basis of that, we hired & expanded.

Suddenly, our calculations fell apart,
Because the client we depended,
Was having issues sorting the payment.

“Let your employees wait for salary until you get paid”,
Said my friend.

But I refused!

I used my savings & credit card,
To pay on time to my employees.

This difficult learning taught me:

1. Cash flow and Sales are two different animals.
2. Cashflow must be considered before executing any plans of expansion, hiring etc. Sales should not be the only driver of decision-making.

#GallaVichaar

#success #business #cashflow

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