His job was hanging on the wire.
He rang me and told me he was doomed.
”I am not getting a sale. What am I doing wrong?”
Over the years I have identified 4 mindsets which consistently result in underperformance in sales!
1) Sales is a numbers game – it is NOT.
2) Relationships are necessary – Relationships may only help to open the door, the value of your preposition helps close the sale.
3) Make friends first before selling – You are not in sales to make friends, you are there to help prospects solve their pain points.
4) Rejection means No – Rejection either means you are speaking to the wrong prospect or you were not able to prove value of your offerings.
Stop confusing being timid and being friendly with being a nice salesman.
Relationships in business are often byproducts of your excellent sales delivery.