The mandate includes social, influencers led campaigns, marketplace management, and the launch of a fully optimised website.
Emerging World Group, the overseas distributor of PRAN-RFL Group, has appointed Medialinks as its digital & e-commerce agency on record. The agency will be tasked with amplifying the brand’s influence and growing its business through e-commerce, social and marketplaces.
“Choosing the right partners was a very thoughtful process, now the real work begins,” said Hasan Mahbub, managing director, Emerging World Group. “In the GCC, mass internet adoption has resulted from a combination of advance digital infrastructure and eager consumer adoption of technology-driven solutions, such as social media and smartphones. We believe our new specialist agency partners are best positioned to support us with innovative marketing as we enter this exciting new era”, he added.
“As both brands and consumers adjust to this “new normal” and become ever more confident online, it’s no longer enough to have a website or run some un-focused ads campaign. Consumers require multiple touchpoints with a brand to convert, and we aim to amplify Pran’s presence in the digital space to create extreme value, desire & connect” Said Zeeshan Sajid Amin, managing partner, Medialinks.