The biggest challenge of OTT platforms today is:
Monetization!
Most of the platforms are still struggling for profits because they are not able to strike balance between:
1) Needs of end user – Content Strategy
2) Revenue model of platform – AVOD, SVOD, Freemium?
3) Right solutions to advertisers – what will entice them to spend?
#GallaVichaar
#ott #monetization #digitaltransformation #marketing
