The biggest challenge of OTT platforms today

The biggest challenge of OTT platforms today is:

Monetization!

Most of the platforms are still struggling for profits because they are not able to strike balance between:

1) Needs of end user – Content Strategy

2) Revenue model of platform – AVOD, SVOD, Freemium?

3) Right solutions to advertisers – what will entice them to spend?

#GallaVichaar

#ott #monetization #digitaltransformation #marketing