No, you don’t have to copy the offline sales rules to the online.
But one thing remains common in both environments.
The business excels when prospects trust you.
Trust which is created thru honesty, genuineness and visibility.
Email marketing is an extremely underrated online “sales weapon”.
In past 6 months I landed two sales training assignments just by communicating to people thru emails who “follow” my blog.
(Link in comments)
On enquiring, both clients visited my website and got on my landing page thru emails forwarded to them by “sources” they trusted.
When we met, I didn’t say much to convince them.
If you are struggling to sell your services…
Evaluate how are you building trust with your prospects.