How companies like Uber are retaining their customers?
Personalization – making customers feel more exclusive by involving them more in the process and giving them a feeling of owning the product.
In few of the cities around the world, when you book an uber cab, and if your ride matches to a music-enabled cab, you can play the already setup playlist or your personal playlist from Spotify in the cab.
You can also turn up or down the volume, from within Uber or Spotify App, wirelessly.
This personalisation is making music lovers to prefer Uber rides over any other cabs or traditional taxis.
In this time of extreme competition, personalization while facing clients is a must.
Successful companies are closing studying what customers may want, and integrating those needs and expectations into their products and services.
Personalization increases strike rate of sales teams because customers can feel something for themselves in those products or services.
What’s the tip?
Instead of a “same blanket sales pitch” focus on customised and personalized sales pitches.
A lways look out for new, unexpected mediums to connect closely with the customers.
The more you do it, better are your chances of hitting your revenue targets.
#SalesPlan #BuildingStrategy #CustomerRelationships #Uber #Spotify