Use this “Uber-tactic” to hit your sales targets

How companies like Uber are retaining their customers? Personalization – making customers feel more exclusive by involving them more in the process and...

Challanging the “ABC” of sales…

“Always be closing” won’t work in sales anymore. We, as sales people, try to pitch sales and close the deal as early as...

Why “Get more innovative” approach does not work ?

“You need to think more innovative to get business” Many sales people hear this on daily basis. ( The irony is most bosses...

Why should your customers buy from you?

“Your driver knows where to go and the payment is completely cashless.” Seems a familiar line? Yes, Uber has explained its unique value...

Why self-reinvention is the KEY?

“Best Buy” was lacking behind and no one was assured of its success against Amazon. However, from a place to buy CDs, its...

Who is bigger…customers or investors?

“Keep your customers in priority, always, because once you lose sight of them, you start losing the customers”. When a business begins, customers...

Content is king BUT…

Have you hired a content writer to publish 3 blogs every day on your website and drive traffic? You are wasting hard-earned money...

How you can make your sales team more effective?

Don’t hire a business development team or member for blind product pitching, because it will dent your reputation. Sending template-based messages or emails...

How micromanagement kills your business?

“My boss keeps a track of my lunch schedule and starts interrogating if I am late by even 5 minutes to return to...

Content is King! Always…

My client thought he was being cheated by his media buying agency. I was recently called by owner of a SME for a...